Our Story Began with Questions
Back in 2003, we were just like many families today – confused by conflicting investment advice and frustrated by financial advisors who seemed more interested in selling products than understanding our actual needs. We had young kids, a mortgage, and dreams that felt impossibly far away.
After years of learning the hard way, we realized something important: most investment advice treats families like numbers on a spreadsheet instead of real people with real concerns. That's when we decided to create something different.
"We wanted to build the kind of investment guidance we wished we'd had when we were starting out – honest, practical, and focused on what actually matters to families."
